Do you really have a newsworthy story to tell, or are you writing your press release just to throw your name out into the masses, in hopes that someone will read your pointless information? If so, then stop. Do not send a release out for the sake of just sending one. If you submit a press release with information that is not of interest to the public―and worse yet, continue to do this―you will eventually alienate your media contacts. When your company’s name or your name is seen, it will be ignored. Make sure your press releases contain valuable information. Make every word count!
Do you have a compelling, important story to tell? Write about a new service you are offering that is unique from your competition. Or use a personal human interest angle and show how your product is helping others. Write about a new Fortune 500 company manager that is now on board with you. Or write about the benefits of your service.
Write a press release that is newsworthy. Can you time your press release with a current event, time of year or holiday? If so, then your story will have a hook for journalists. Use it.
Ask yourself these questions:
• Who benefits from my product or service?
• What new or unique bit of information can I hook readers with?
• Where will my release make the best impact? which country, state, city?
• When is the best time to release this information?
• Why should a reader care about my product, service or information?
• How can I hook them?
What may seem like news to you may not be of any interest to the general public, or the media. Ensure that when you write your press release that you have something to write about. Look for a way to make your release unique. A release is a story, so tell it wisely and grab the attention of the general public.
